How to Write a Business Article
Business is an organized commercial activity involving the exchange of goods and services in return for profit. Businesses range in size and structure, but what unites them all is the monetary motive.
Businesses exist to meet a need or want in society by providing products or services that are desirable and useful to people. They may be in the form of a manufacturing company that produces and sells a product or a service business that provides intangible services such as advice, assistance, and labour. Both types of businesses require capital to operate and to produce a profit. A business can be private, non-profit or public and may be structured as a partnership, sole proprietorship, limited liability company or corporation.
Many people today view business as something that needs to be constrained and restrained, akin to a wild animal that must be reined in. Some blame personal greed or insufficient scrutiny of corporate affairs for the lack of trust many have in business and its leaders. Yet, the realities are more complex. It is difficult to rein in a complex economic system that is constantly changing, and the legal time lag makes it impossible to put in place strict rules and regulations to govern it.
There is a need, however, for better communication between business and its stakeholders. This communication can be enhanced through the use of a variety of business writing techniques, including clear headings and paragraphs, concise sentences, and judicious use of formatting to highlight keywords. It is also important for writers to keep in mind that business executives value documents that present their ideas in a professional manner and do not contain grammatical errors that may give the impression of carelessness or ignorance of conventions.
A business article can take the form of a case study, which details how a company has helped a customer solve problems or improve their performance. It can also be a commentary or opinion piece on a relevant business topic. For example, an article could discuss the impact of a new law on businesses or the state of the economy.
The best way to develop your skills in this type of writing is by reading widely and examining how professional writers communicate their thoughts and ideas. As business writing evolves, grammar and conventions change, so it is important to remain up-to-date. This includes using numbered or bulleted lists where appropriate, writing in the active tense and avoiding filler words such as “that,” “just,” and “even.” When possible, replace a five-syllable word with a one-syllable version. This will help the reader understand your message faster and more clearly. It will also show your attention to detail and your skill as a writer. In addition, business articles can be more effective if they present the crux of the argument in the first 150 words. This can save the reader time and enhance their confidence in your message. It is also helpful to welcome constructive criticism from colleagues and revise your work for improvement.