Important Features of a Business Article
Business is a term used for any activity that one undertakes to earn money and wealth. It also refers to any organization that deals with the production and sale of goods and services. It may be in the form of a sole-trader ship, Hindu Undivided Family, Partnership Firm, Joint Stock Company or a Cooperative undertaking. It has the following main features:
The first feature of business is dealing in goods and services. This may be in the form of consumer goods or industrial or capital goods. The consumer goods are meant for direct consumption whereas industrial or capital goods are used for producing other goods. The entrepreneur must ensure that the available resources, both financial and physical, are put to maximum use. This is called maximizing productivity.
Another important function of business is the marketing function. This is the function that helps the entrepreneur to find out about customers and market needs. The entrepreneur must develop a strategy to attract potential customers and keep them satisfied. The entrepreneur must also create a brand image to gain an advantage over his competitors.
A business should be able to deliver quality products and services at competitive prices. It should also be able to meet the customer’s specific requirements. To achieve this, it should have sufficient capital and skilled personnel. It should also be able to adapt quickly to changes in the market.
To make an effective article about business, it is important to use authentic and reliable sources. It is also necessary to include charts, surveys and recent data to strengthen the content. In addition, the article should contain a quote from an authority or an expert in the field to boost credibility and reader interest.
In this section, the author should provide a brief overview of the business and its history. This will help the reader understand the background and motivation behind the business. The author should also highlight the key offerings of the business and explain how they meet the needs of the marketplace. The article should also include a description of the company’s culture and values. Finally, the author should conclude with a brief statement about the future of the business. This will help readers understand the company’s growth opportunities.